She believes that it was divine intervention that led her to operate in this sector. While trying to grow her business and operating in the informal market space, she was exposed to the dynamics of informal trading and soon shared the hopes, dreams and challenges that traders faced. At some juncture, she felt a need and desire to champion the cause of informal traders, to help improve the lives of the most marginalised and vulnerable workforce in South Africa. She immediately realised the potential of groups of traders trading on parastatal land and together they formed the Cape Town Station Lower Deck Traders Association. In 1997, they formed the first limited company of 100 shareholders. Unfortunately, by 2009 they had lost everything that they had worked so hard for due to the renovation and rebuilding of the Cape Town Station for the 2010 FIFA World Cup. Down but not out, Rosheda continued to mobilise and form organisations in the greater Cape Town area. Dr Pat Horn, who in the meantime was mobilising informal traders across all nine provinces to form a national movement, arrived in Cape Town and partnered with Rosheda. The South African Informal Traders Alliance was officially launched in 2013, and in 2014, Rosheda took over as acting president and 2015, as president elect and remained president until July 2022. Her calling was for the greater informal economy and decided to step down as SAITA president and became the President of the Informal Economy Development Forum who represents the informal economy at large