Corporate Social Investment
“Pad Poverty: Empowering Communities for Sustainable Development and SDG Action”
“Pad Poverty: Empowering Communities for Sustainable Development and SDG Action”
In many communities, women and girls face the harsh reality of menstrual poverty, hindering their education, economic opportunities, and overall well-being. The "Pad Poverty" campaign is a Corporate Social Investment (CSI) inititative aimed at tackling poverty empowering communities to contribute to the achievement of the United Nations' Sustainable Development Goals (SDGs). The campaign focuses on promoting access to menstrual hygiene products, particularly sanitary pads, to women and girls in disadvantage communities, breaking the barriers that prevent them from reaching their full potential. By address this critical issue, the campaign aligns with SDG 1 (No Poverty) and SDG 5 (Gender Equality) while contributing to broader SDG actions.
Empower women and girls by breaking the barriers caused by menstruation, enabling them to participate fully in education, work, and social activities, thus contributing to gender equality (SDG 5)
Ensure access to affordable and quality sanitary pads for women and girls in underserved communities, enabling them to manage menstruation hygienically and with dignity.
Incorporate SDG targets into the campaign's strategy and measure progress towards their attainment
Raise awareness about the importance of menstrual hygiene management, breaking taboos, and dispelling myths surrounding menstruation.
